Property Management
60% of renters request a tour within 24 hours of finding a listing. 41% prefer automated booking. The leasing companies that respond first win the tour. The ones that take 15 hours never get a callback.
01 — The problem
According to Apartments.com's 2025 renter behavior data, more than 60% of renters request a tour within 24 hours of discovering a property — and nearly 25% reach out within just a few hours. Speed-to-lead defines who gets the tour.
The catch: 41% of renters across all age groups now prefer automated tools to book tours (rising to 59% for renters aged 18-24, per NMHC 2025). Tour-request forms are the most common entry point. They are also the most abandoned.
For a multifamily portfolio with 200 monthly tour-request form starters, the leak is enormous. Industry-wide inquiry-to-lease conversion sits between 0.4% and 1.2%. Recovering even 10% of the abandoned form starts moves the needle on every property.
02 — The math
The average multifamily annual lease value is $24,000+ at $2,000/month, with luxury units exceeding $48,000/year. Pro plan ReCapture is $397/month. One recovered lease pays for five years of subscription.
Across a 10-property portfolio generating 500+ monthly form starts, an 8-22% recovery rate translates to 40-110 additional tour bookings monthly. At industry-average application-to-lease rates, that's 3-8 additional signed leases per month from leads you already had.
Sources: Apartments.com 2025 Renter Behavior Report; NMHC 2025 Renter Preferences Survey; CBRE 2025 Multifamily Outlook.
03 — The recovery layer
ReCapture is a single line of JavaScript on your property websites. The moment a prospective renter types into your tour request or contact form, we capture the field. If they leave without submitting, your leasing team gets an SMS within seconds, and Marissa — our AI voice concierge — places a callback within five minutes.
For multifamily, the recovery scene is purpose-built around speed-to-tour.
No form migration. No platform replacement. Drop the script tag, configure your services and call hours, and the recovery layer activates on top of every contact form on your site.
04 — Built for property management specifics
05 — Pricing
Pro at $397/mo for single-property managers. Includes recovery dashboard, tracker, automated follow-up emails, AI voice callback within 60 seconds, and instant SMS/Slack alerts.
Group at $897/mo for two to four properties. Everything in Pro across every property, plus one rolled-up dashboard, per-property reporting, and recovery emails branded to each community.
Enterprise for portfolio operators (10+ properties), institutional multifamily, and high lead volume sites. Custom pricing, dedicated account manager, multi-property dashboard.
Drop the tracker. Watch your first abandoned consultation come through within an hour. 7-day free trial. Card required, not charged until day 8.
Common questions
Tour request and contact forms on property websites typically see 65-75% abandonment. ReCapture captures the name, email, phone, and property of interest from anyone who starts the form. Recovery sequence (email, SMS, AI voice callback) fires within 60 seconds.
Recovery rate depends on how quickly your leasing team follows up and how far renters got before leaving, so any number quoted before you have run it is a guess. Here is the arithmetic instead. A 200-unit portfolio seeing 100 form abandonments a month, recovering 10% of them, is ten additional tour requests you would not otherwise have known about. Run the trial and the number will be yours.
AppFolio, Yardi and RentCafe all connect by webhook, which pushes captured leads into your pipeline in real time with the property metadata attached. Most multifamily teams complete setup in under ten minutes.
Works with property management software
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