For Multifamily Property Managers on AppFolio
Baymard Institute's research shows 60-70% of website visitors abandon contact forms before submitting — and multifamily leasing inquiries run as high as 70%. AppFolio tracks the prospects who finish. ReCapture is the layer that captures the rest — and pushes them straight into AppFolio in real-time.
01 — The problem
AppFolio is the operating system for property management companies of every size. It runs the leasing pipeline, the prospect tracking, the application flows, the lease signing, the resident communication, the accounting. It is genuinely excellent at converting prospects who submitted a leasing inquiry.
The problem: Baymard Institute's 2024 research shows 60-70% of website visitors who start a form never submit it — and multifamily leasing inquiries run higher, up to 70%. AppFolio never sees those people. They show up in your site analytics as bounce-rate or unattributed traffic. Your ad budget paid for the click. The prospect disappeared. Your unit stays vacant.
ReCapture is the layer that captures them — before they leave the site. One script tag per client. The lead lands in their dashboard. Recovery via SMS or AI voice callback fires automatically.
02 — The math
For a multifamily portfolio with 200 units and ~800 monthly leasing inquiry starters across your site, that's roughly 500-560 abandoned inquiries per month. Even at a conservative 10% recovery rate, you're capturing 50-56 additional qualified prospects monthly — feeding the top of your AppFolio leasing pipeline with applicants who would otherwise have disappeared into your bounce rate.
ReCapture pushes captured prospects directly into AppFolio via webhook. One install on your leasing site, real-time sync, and your existing AppFolio prospect workflows fire as if the inquiry submitted normally. No automation rebuild, no migration, no platform switch.
Source: Baymard Institute 2024 form abandonment research.
03 — The recovery layer
Drop the ReCapture tracker on your leasing site (works with AppFolio's built-in marketing sites, Knock, Rently, RentCafe, Funnel, or any custom builds). The moment a visitor types into a leasing inquiry form, we capture the field. If they leave without submitting, the prospect lands in your ReCapture dashboard, fires a webhook into AppFolio as a new prospect, an SMS fires to your leasing team, and Marissa — our AI voice concierge — places a callback within five minutes.
Prospect webhook-routes into your existing AppFolio leasing pipeline and triggers your existing workflows. No re-platforming. No AppFolio replacement. Pure additive layer that captures the leases you were already losing to vacant units.
No form migration. No platform replacement. Drop the script tag, configure your services and call hours, and the recovery layer activates on top of every contact form on your site.
04 — Built for AppFolio property managers
05 — Pricing
Per-client Pro at $397/mo per managed client site. Includes recovery dashboard, tracker, AI voice callback, SMS alerts.
Multi-site teams discounts available for 3+ properties. Contact us for custom pricing.
Enterprise for multi-location businesses, dedicated account manager, BAA included, white-glove onboarding. Custom pricing.
Drop the tracker. Watch your first abandoned consultation come through within an hour. 7-day free trial. Card required, not charged until day 8.
Common questions
Native integration via webhook. When someone abandons a leasing inquiry form, ReCapture creates a new Prospect in AppFolio with captured data (name, email, phone, property of interest, completed fields). The Prospect appears in your leasing pipeline immediately, ready for your team to follow up.
Yes — works with any AppFolio property type (multifamily, student, single-family, condo association, commercial). The integration is identical regardless of vertical.
Yes — abandoned-and-recovered Prospects flow into your standard leasing reports just like any other lead. We add a ReCapture-Recovery source tag so you can filter and track channel performance separately if you want.
Industries using AppFolio