The case walked in at 9:47 PM. The intake form lost it.

The form captures what the intake coordinator needs to open a file. Matter type. Date of incident. Opposing party. Prior counsel. Whether there are children. Whether assets are contested. Whether a police report was filed.

That is a checklist a firm wants. It is not what a person sitting at their kitchen table at 9:47 PM wants to fill out about the worst week of their life. The gap between what the form asks and what the prospect is willing to give — on a phone, at night, while upset — is the entire mechanism of legal form abandonment.

Nothing about that person appears in your CRM. No missed call. No callback list. No line item in the monthly report. Your paid search worked exactly as designed and delivered them to the door. The form is where they were lost, and it is the one part of the funnel nobody is measuring.

ReCapture is a single line of JavaScript on your site. The moment a visitor types into your intake form, the field is captured server-side. If they leave without submitting, the inquiry appears in your dashboard and pushes into Lawmatics or Clio as a new lead — with an estimated matter value based on the practice area they were inquiring about.

Recovery messages are discreet by default. They never reference the practice area or anything the visitor typed about their situation. Here is what that actually looks like.

Meta and Google only find out somebody needed a lawyer when that person presses submit. Every intake form that gets started and abandoned is, to them, indistinguishable from a bounce. So your campaigns are optimizing against a fraction of the people who actually reached out — and treating a wrongful death inquiry and a traffic citation as the identical event.

ReCapture sends the abandoned inquiries back to Meta’s Conversions API and Google Ads as server-side conversion events. Identifiers are hashed before they leave. Events are deduplicated against your existing pixel. And each one carries a value weighted by how much intent the person actually showed, so the platforms stop treating every inquiry as interchangeable.

People do not fill out a family law intake form on a whim, and they rarely do it once. They start it at eleven at night, close the tab, think about it for four days, and start it again. Because none of those attempts ended in a submission, there is no record of the pattern anywhere in your firm — not in Clio, not in Lawmatics, not in analytics.

ReCapture surfaces the repeat visits, weights them into the lead score, and shows your intake team exactly who has been circling. In legal, that pattern is not noise. It is the signature of a real case.

Every firm running paid media has the same problem: the platforms optimize toward whatever you tell them a conversion is, and a conversion is usually a form fill. So the algorithm gets very good at producing intake volume, and your team spends its week disqualifying people.

When a recovered inquiry eventually signs, ReCapture pushes the actual matter value back to Meta and Google as a conversion. The platforms then learn which inquiries turn into fee revenue rather than which ones turn into phone calls. That is a distinction no pixel can make on its own, because the signing happens offline, weeks after the click.

What your campaigns do with better data is your marketing team’s call. Getting it there is ours.

Pro at $397/mo includes the recovery dashboard, the tracker, automated follow-up email, live visitor tracking with intent scoring, CRM push to Lawmatics or Clio, and instant SMS or Slack alerts to the intake team.

Enterprise from $1,997/mo for multi-office firms and high-volume practices. Unlimited sites, dedicated account manager, and per-office lead segmentation.

Card required at signup, not charged until day 8. Cancel anytime during the trial.