FAQ

Frequently asked. Honestly answered.

Everything about ReCapture — setup, the AI voice callback, compliance, and billing. No fluff.

Getting Started

ReCapture watches every form on your site and detects when a visitor starts filling it out but leaves without submitting. We capture the email and partial info they entered, score the lead, and (on Pro) automatically reach out via SMS, email, or AI voice callback within 60 seconds — recovering revenue that would otherwise vanish.

Yes, and this is worth knowing because it is where most tools quietly fail. On iOS, a normal browser request gets killed the moment a page unloads — so when someone fills in a form on their phone and closes the tab, the capture is sent and then cancelled mid-flight. It looks like it works in testing and silently drops the lead in the real world. We found this in our own product and rebuilt the exit path around sendBeacon, which browsers are specifically built to complete after a page closes. If you are evaluating other recovery tools, test one on a phone before you believe the demo.

Because that is where the inquiries are. In most of the industries we serve, well over half of form starts happen on a phone, outside business hours, when nobody is at the desk. A recovery tool that works on desktop and fails on mobile is missing the majority of what it was bought to catch. The dashboard shows you your own mobile share rather than making you take our word for it.

They are matched to the existing record rather than creating a duplicate, and the follow-up logic accounts for what was already sent. Someone who came back and tried again is a stronger signal than a first abandonment, and their intent score reflects that.

It depends on what a customer is worth to you, not on traffic volume. If you get forty form starts a month and lose twenty-five of them, recovering two or three is meaningful when a client is worth thousands. If your average customer is worth eighty dollars, this is the wrong product regardless of traffic. The honest test is your customer value, not your visitor count.

What we can measure and nothing more — how your form is built, how many fields it asks for, whether abandonment tracking exists, what analytics can and cannot see inside it, and how it compares to benchmarks for your industry. We deliberately do not estimate your lost revenue. We do not know your traffic or your average customer value, and those are numbers only you have. Most audits guess at that figure. We took ours out on purpose.

Yes. ReCapture works with any HTML form — Webflow, WordPress, Squarespace, custom-built sites, marketing landing pages, anything. Setup is a single line of JavaScript. No form rebuilds, no plugins, no API integration required.

About 5 minutes. You drop one line of JavaScript on your website (or paste it into Google Tag Manager). We send a welcome email with the exact code and a setup video. Most clients are seeing live abandonment data within an hour of signing up.

No. The ReCapture script is under 10KB, loads asynchronously, and adds zero measurable page load time. It does not block rendering, does not run on pages without forms, and has zero impact on Core Web Vitals or SEO.

Privacy & Compliance

Yes, and it is the same mechanism ecommerce has used for abandoned carts for over a decade. The visitor voluntarily entered the information on your site, into your form, for the purpose of contacting you. Nothing is taken from another site, nothing is purchased, and no tracking follows them anywhere else. The capture happens on your own property, on data the person chose to type there.

Passwords, Social Security numbers, payment card fields, and anything matching those patterns are excluded before the data leaves the browser. This is enforced by field type and by pattern matching, not by configuration, so it cannot be accidentally switched off.

You set the retention period. Records can be purged on a schedule or deleted individually on request. If someone asks to be removed, that removal is complete rather than a suppression flag. A data processing agreement is available.

For email recovery, the visitor entering their address on your form is the relevant act. If you enable SMS or voice, you need explicit consent language at the point of entry, and we provide template wording for that — though your own counsel should approve the final version. For regulated industries we would rather you over-document this than under-document it.

ReCapture is HIPAA-ready by design across all plans — our subprocessor stack and architecture support healthcare deployments. Business Associate Agreements (BAAs) are executed for Enterprise customers upon signed contract. If you handle PHI, contact hello@userecapture.com to discuss Enterprise deployment.

Yes. ReCapture supports explicit consent flags, right-to-be-forgotten deletion within 72 hours, full audit logs, and zero third-party data sharing. We never sell or rent data. Ask about our DPA (Data Processing Agreement) if your business operates in the EU or California.

You do. 100%. ReCapture is the processor; you are the controller. All captured leads are exportable as CSV anytime. If you cancel, we delete all data within 30 days — or immediately on written request.

The Dashboard

It shows who is on your site right now — what page they are on, where they came from, what device, and an intent score that climbs as they engage. When someone opens your form, you see it happen. When they leave without submitting, you already know who they were. Most recovery tools tell you about someone after they are gone. This is the part before that.

When a high-intent inquiry from the last forty-eight hours has not been contacted, a strip appears at the top of the dashboard. It opens to show each person waiting, how long they have been waiting, and what the matter is worth. Work the list and it disappears. It is the only thing on the page that can be finished, which is the difference between a dashboard someone checks monthly and one an intake team opens every morning.

It reflects how far someone got and how long they spent before leaving. Someone who filled six fields over four minutes is a different prospect from someone who typed a name and closed the tab. The score bands them hot, warm, or cool so a team knows where to spend the hour they have rather than working a list top to bottom.

Ten metrics across two rows. The top row is what is happening now — live visitors, inquiries captured, how much of the form people finish, how long they spend, and what hour your inquiries actually arrive. The bottom row is what it is worth — pipeline at risk, recovered revenue, recovery rate, what share arrives outside business hours, and what share comes from a phone. Each one opens into the detail behind it, including a field-by-field breakdown of exactly where people quit.

Yes. Anything on screen exports to CSV with whatever filters you have applied, including the lead score, completion percentage, time on form, device, and whether a recovery message went out. You can also set the comparison window to whatever period you report on — seven days, fourteen, thirty, ninety, or the current month, with the prior period alongside it.

Yes, and it is usually the most actionable thing on the dashboard. A field-by-field chart shows how many people completed each question. Everyone fills in a name. Fewer give a phone number. Almost nobody reaches an open text box asking them to describe their situation. The steepest fall is the field costing you the most, and removing it, reordering it, or making it optional is normally the fastest improvement available.

A twenty-four hour breakdown split between business hours and after hours, with your busiest windows ranked underneath. For most high-consideration businesses the peak is well outside office hours, from a phone. If yours sits at nine in the evening, that is a staffing conversation rather than a marketing one, and this is the chart that starts it.

The pipeline value splits into hot, warm, and cool based on how far each person got before leaving. Hot inquiries got furthest into the form and are the most likely to respond, so that is where a team should spend the hour they have rather than working a list top to bottom.

The recovery funnel shows captured, then emailed, then contacted, then converted. Seeing them separately matters because the gaps mean different things — a gap between captured and contacted is a speed problem, and a gap between contacted and converted is a follow-up problem. One is fixed with automation, the other with a conversation.

Every number on the dashboard responds to one control. Last seven days, fourteen, thirty, ninety, or the current calendar month, with the comparison against the prior period of the same length sitting beside it. Set it to whatever window you report on and the whole page follows.

The AI Voice Callback

When a high-value lead abandons your form, our AI agent calls them within 60 seconds using the phone number they entered. The voice is natural, the script is custom to your business, and the goal is to either book the appointment on the call or warm them up for your team. Most clients see a 3-5x increase in lead-to-booking conversion.

Marissa identifies herself as your business's automated assistant calling about the inquiry they started but didn't finish. She references the specific service they were asking about, answers basic questions, and offers to book a consultation directly. She does not pretend to be human.

Yes. Pro and Enterprise plans get full script editing in the dashboard. You set the greeting, the qualifying questions, the booking flow, and the closing. Marissa speaks your business's tone, knows your services, and respects your guardrails (for example: don't quote pricing on the call).

Because it is the right tool in some places and the wrong tool in others. For a med spa or a dealership, a callback within sixty seconds while someone is still deciding is enormously effective. For a Texas law firm, a live automated call runs into Rule 7.03 and we would rather disable it than defend it. Every channel is a switch. The judgment is in knowing which ones to leave off, and any vendor who tells you everything is always appropriate has not thought about it.

Yes. You set the delay — anywhere from immediate to a couple of hours — and you set quiet hours, which suppress overnight sends entirely. An instant message to someone who reached out at a difficult moment is often the wrong instinct even where it is permitted. For sensitive verticals we default to a delay measured in hours rather than seconds.

No. We only capture what visitors voluntarily typed into your form fields — the same data they would have sent if they finished. AI callbacks include one-keypress opt-out. Most prospects appreciate a fast follow-up when they meant to submit but got interrupted.

ReCapture checks every callback against the FTC DNC registry before dialing. We respect state-level DNC, internal Do Not Contact flags, and one-keypress opt-outs. AI callbacks only fire when a prospect actively started your contact form — express interest is documented for TCPA compliance.

Multi-Location & Franchise

It deploys once at the account level and runs across every site you own. For a group with fifteen practices or forty franchise locations, that is one implementation rather than forty. Each location gets its own view, and reporting rolls up so you can see the whole system or drill into a single site.

Yes. Location managers see their own inquiries. Corporate sees everything, with the ability to compare locations side by side. That comparison is usually the most valuable part — it tends to reveal that two or three locations are producing most of the recovered revenue while others are not working the list at all.

Either, and we have seen both work. Some brands deploy it centrally and fund it as a corporate benefit. Others make it available and let individual franchisees opt in. If you are running franchise development marketing at corporate and local lead generation at the unit level, those are usually configured separately.

It is the highest-value version of the problem we have found. A franchise development inquiry is worth six figures in fees plus years of royalties, and those forms are long because you need financial qualification up front. People start them, reach the net worth question, and stop. That is hesitation rather than disqualification, and today it is indistinguishable from someone who never visited. Recovering one a quarter is not a marginal number.

No. It is one script tag and it does not care what the site is built on — WordPress, Squarespace, Wix, Webflow, a custom build, or a franchise site provider. If some locations run a corporate template and others built their own, both are covered the same way.

Yes. Leads route based on which site they came from, and they push into whatever CRM that location uses. If you run one system across the whole group, they land in one place with the location tagged.

Enterprise starts at one thousand nine hundred ninety-seven dollars a month and is priced per deployment rather than per location. What moves the number is the number of sites, the integrations required, and the reporting you need. A group with a lot of locations and simple requirements often costs less than a smaller group with complex routing and custom reporting.

Integrations

ReCapture isn't a CRM — it's the recovery layer that feeds your CRM. CRMs manage leads who already submitted; ReCapture captures the 60-70% who never submit. We push everything we recover into your existing CRM via webhook so your team works in the tools they already know.

GoHighLevel and webhook-to-any-CRM are live. HubSpot, Salesforce, Follow Up Boss, AppFolio, Boulevard, Pipedrive, and Zoho route via Zapier or Make. Plus Slack, SMS, email, Google Ads offline conversions, Meta Conversions API, and Cal.com / Calendly for booking.

Use Zapier, Make, or our generic webhook endpoint. ReCapture pushes lead data as standard JSON — any tool that can receive a webhook can integrate. For native integrations we don't yet have, we'll build them for Enterprise customers.

Pricing & Trial

You get full access to every feature on the Pro plan for 7 days. A card is required to start (so there's no friction when you decide to continue), but you can cancel anytime in your dashboard before day 7 and you won't be charged. After day 7, billing starts automatically at $397/mo.

Pro ($397/mo) — form capture, dashboard, AI voice callback within 60 seconds, lead scoring, email/SMS/Slack alerts, weekly performance reports, branded recovery emails, webhook integrations, 3 websites. Enterprise (from $1,997/mo) — unlimited websites, HIPAA + BAA, dedicated account manager, white-glove setup, custom integrations, per-location dashboards.

Yes — 2 months free on annual plans for Pro and Enterprise. Email hello@userecapture.com to set it up.

Pro covers up to 3 sites. For 4+ sites, Enterprise is more cost-effective and includes a centralized dashboard with per-site reporting, custom-branded recovery emails per site, and a dedicated account manager.

Yes. One click in your account dashboard. No retention call, no "are you sure" gauntlet, no surprise charges. If you cancel mid-cycle, your access continues through the end of the paid period.

For Law Firms

In most cases yes, and the rule is more specific than people expect. Comment 2 to Texas Disciplinary Rule 7.03 states that a communication is not a solicitation if it is made in response to a request for information. Someone who opens your intake form and types their name has requested information about your services. That said, we are a software company and not your counsel, and we would want your own firm to confirm that reading. Our recommended configuration is built to hold up even if a regulator disagreed with it.

Rule 7.03(b) restricts soliciting a non-client through what 7.03(a)(1) defines as communication in a live or electronically interactive manner. Comment 4 explains that communications sent by regular mail or e-mail do not involve that kind of contact, and Comment 6 states plainly that a targeted e-mail offering legal services is not prohibited by subsection (b), because an e-mail can be ignored, set aside, or reconsidered. So the question turns almost entirely on which channel you use, not on whether you follow up at all.

AI voice callback. A live automated phone call is squarely the conduct Rule 7.03(b) was written to reach, so we disable it by default for legal deployments rather than on request. Email is expressly carved out in Comment 6 and is what we run. SMS sits in a genuinely unsettled middle, and we will not enable it for a firm without their own counsel signing off. We would rather propose a smaller deployment than one that creates a problem.

This is the issue we raise first with family law firms, and it matters more than the advertising rules. A divorce has two sides, both looking for representation, often in the same week and often through the same search. One may already be your client. The other may already be represented, which brings Rule 4.02 into play. No software can run a conflict check — that needs your records and your judgment. What software can do is make sure nothing goes out until a person has looked, which is why we recommend hold-for-review as the default for family law.

Recovery messages queue in the dashboard instead of sending automatically. Your intake team runs the name against your conflict system and releases the message manually. It lowers the recovery rate, and we recommend it anyway for family law and criminal defense. Worth knowing: the captured inquiry has value even if no message is ever sent. You see that someone reached out, who they were, and when. Whether to act on it stays a human decision.

No. Recovery messages for legal deployments reference only that the person reached out and that the form did not come through. Nothing about the practice area, nothing about what they described. For family law and criminal defense this is a discretion requirement — nothing that would be a problem if someone else saw the phone. It is also a hedge against the message reading as targeted solicitation.

That is your firm's call and we support either position. Rule 7.03(d)(2) requires solicitation communications to be plainly designated, and Comment 10 specifies that for e-mail the first word of the subject line must be ADVERTISEMENT in capital letters. A firm may reasonably conclude this is unnecessary because the message responds to a request for information. A firm may equally decide to mark it out of caution. It is a template setting on our end.

Yes. Clio Grow has a lead inbox API built for exactly this — you generate a token in your settings and recovered inquiries land in the pipeline you already run. Lawmatics has several routes including Zapier and their REST API. Which one makes sense depends on how your intake actually works, so we would want to hear that before recommending a path rather than guessing at it.

Results & Support

This is the right thing to be skeptical about, so here is the honest version. Someone who typed their name, email, and phone number into your form and then left is not a browser. They are further into your funnel than almost anyone else who visited your site that day. Most abandonment is interruption rather than rejection — a phone rang, a child needed something, they got to a field they were not ready to answer. The intent score exists precisely so you can tell the difference. Someone who filled six fields over four minutes is a different prospect from someone who typed a name and closed the tab, and we band them so your team works the strong ones first.

Because before ReCapture, those people had no record anywhere. There is no missed call, no partial submission, no line in a report. So every captured inquiry is by definition something you did not have. The dashboard tracks the full funnel — captured, contacted, converted — and everything exports to CSV, so you can reconcile it against your own booking system rather than taking our number for it.

The automated message goes out on its own — that part requires nobody. What happens next is a decision. Some businesses let the email do the work and only get involved when someone replies. Others treat the dashboard as a call list and have their front desk work it each morning, which is what the attention strip is built for. The honest answer is that recovery rates go up when a human works the list, and the businesses that get the most out of this are the ones who give it fifteen minutes a day rather than none.

We are early, and we are choosing partners deliberately rather than selling on volume. That means the businesses working with us now get direct access to the person who built the product, and the roadmap gets shaped around how they actually operate rather than around a guess. If that sounds like the wrong stage to be at, it probably is for some. If it sounds like the right one, we would rather have that conversation honestly than pad a customer count.

Conservative benchmark: 10% of abandoned forms convert to qualified leads. Some verticals run higher (medical/wellness 12-15%) — depends on your offer, your follow-up speed, and AI voice activation. Most clients see ROI break-even within 60 days.

Built by Asherton Chraibi, founder, based in Dallas, TX. 10+ years running digital marketing for high-ticket service businesses across plastic surgery, dermatology, fertility, dental, luxury real estate, and multifamily. Built ReCapture solo after seeing the same problem at every client: thousands of dollars in ad spend lost to invisible form abandonment.

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