Med Spas
Two out of every three people who start a consultation form on a med spa website never finish it. They typed their name. They got distracted by a text, a kid, a meeting. They closed the tab. The marketing budget that drove them there does not get a refund.
01 — The problem
You spent $4,000 on Meta ads last month. Drove 2,000 visitors to your Botox consultation page. Your analytics dashboard reported 60 form submissions. You felt fine about the spend.
The number you did not see: 180 more people started filling out the form. They typed a name. Some typed an email. A handful even typed a phone number. None of them submitted.
Your CRM never registered them. Your marketing reports never showed them. Your front desk never called them. They walked out of your funnel completely invisible to the only people in your business equipped to bring them back.
02 — The math
The average med spa client lifetime value is $2,800 across Botox, fillers, laser, and skin care touchpoints. The Pro plan of ReCapture costs $397 per month. Five recovered patients in a year — total — covers the entire annual subscription.
The realistic recovery rate for tracked partial submissions sits between 8% and 22% depending on follow-up speed. On 180 monthly form starters, that is between 14 and 40 additional patients per month — patients who already showed buying intent on your site and would otherwise have been forgotten.
03 — The recovery layer
ReCapture is a single line of JavaScript on your site. The moment a visitor types into your form, we capture the field. If they leave without submitting, we send the lead to your dashboard with a value estimate based on the service they were inquiring about.
Your front desk gets an SMS within seconds. Your AI voice concierge — Marissa — places a callback within five minutes if the lead is high-value and the prospect provided a phone number. Here is what that scene actually looks like.
No form migration. No platform replacement. Drop the script tag, configure your services and call hours, and the recovery layer activates on top of every contact form on your site.
04 — Built for med spa specifics
05 — Pricing
Essentials at $197/mo for single-location med spas with under 1,000 monthly visitors. Includes recovery dashboard, tracker, automated follow-up emails.
Pro at $397/mo for established med spas with consistent ad spend. Adds SMS alerts to front desk, AI voice callback (Marissa), and weekly performance reports.
Enterprise for multi-location groups, BAA-required healthcare practices, and sites with high lead volume. Custom pricing, dedicated account manager.
Drop the tracker. Watch your first abandoned consultation come through within an hour. 7-day free trial. Card required, not charged until day 8.
Common questions
Yes. ReCapture is HIPAA-eligible on Enterprise plans and includes a Business Associate Agreement (BAA). Aesthetic consultation forms often contain PHI (skin concerns, body areas, medication history) — we handle that data with the same standards as your EMR.
Average ReCapture clients in the med spa vertical recover 8-12% of abandoned consultation form starters. For a typical Dallas-area med spa seeing roughly 150 form abandonments per month with average procedure value of $2,800, that translates to $33,000-$50,000 in recovered revenue monthly.
Yes — Boulevard is a native integration. When a consultation form is abandoned, ReCapture creates a lead in Boulevard with all captured data (name, phone, services of interest, completed fields) and triggers your recovery sequence simultaneously.
Yes. ReCapture is a passive tracking layer — it does not alter your form UI, validation, or submission flow. Visitors who submit normally still route to your booking system or thank-you page. ReCapture only acts when someone abandons.
Yes. Every recovery email is fully customizable — your logo, colors, tone, signature, calls-to-action. We provide templates designed for the aesthetic vertical (warm, consultative, photo-rich) that you can edit in the dashboard. No coding required.
Works with med spa CRMs