For Med Spas, Plastic Surgery & Dermatology on Boulevard
Baymard Institute's research shows 60-70% of website visitors abandon contact forms before submitting — and med spa consultation forms run as high as 67%. Boulevard books the consultations that submit. ReCapture is the layer that captures the rest — and pushes them straight into Boulevard in real-time.
01 — The problem
Boulevard is the operating system for the best med spas, plastic surgery practices, and dermatology offices in North America. It runs the booking flow, the front desk, the POS, the client profiles, the memberships, the consultation scheduling. It is genuinely excellent at converting clients who submitted a consultation request.
The problem: Baymard Institute's 2024 research shows 60-70% of website visitors who start a form never submit it — and med spa consultation forms run as high as 67%. Boulevard never sees those people. They show up in your site analytics as bounce-rate or unattributed traffic. Your Meta or Google ad spend paid for the click. The client disappeared. Your treatment chair sits empty.
ReCapture is the layer that captures them — before they leave the site. One script tag per client. The lead lands in their dashboard. Recovery via SMS or AI voice callback fires automatically.
02 — The math
For a med spa practice with 3,000 monthly site visitors and 40 consultation form starts per day, that's roughly 800-900 abandoned consultation inquiries per month. Even at a conservative 10% recovery rate, you're capturing 80-90 additional qualified leads monthly — at an average $2,800 first treatment, that's $200K+ in monthly revenue pipeline that would never have entered Boulevard otherwise.
ReCapture pushes captured leads directly into Boulevard via webhook. One install on your practice site, real-time sync, and your existing Boulevard automations fire as if the consultation form submitted normally. No automation rebuild, no migration, no platform switch.
Source: Baymard Institute 2024 form abandonment research.
03 — The recovery layer
Drop the ReCapture tracker on your practice site (works with WordPress, Webflow, Squarespace, Boulevard's hosted booking pages, custom builds, anything). The moment a visitor types into a consultation form, we capture the field. If they leave without submitting, the lead lands in your ReCapture dashboard, fires a webhook into Boulevard as a new client, an SMS fires to your front desk, and Marissa — our AI voice concierge — places a callback within five minutes.
Lead webhook-routes into your existing Boulevard client database and triggers your existing automations. No re-platforming. No Boulevard replacement. Pure additive layer that captures the treatments you were already losing to forgotten consultations.
No form migration. No platform replacement. Drop the script tag, configure your services and call hours, and the recovery layer activates on top of every contact form on your site.
04 — Built for Boulevard practices
05 — Pricing
Per-client Pro at $397/mo per managed client site. Includes recovery dashboard, tracker, AI voice callback, SMS alerts.
Multi-site teams discounts available for 3+ properties. Contact us for custom pricing.
Enterprise for multi-location businesses, dedicated account manager, BAA included, white-glove onboarding. Custom pricing.
Drop the tracker. Watch your first abandoned consultation come through within an hour. 7-day free trial. Card required, not charged until day 8.
Common questions
Native integration. When someone abandons a consultation form, ReCapture creates a new Lead in Boulevard with captured data (name, email, phone, services of interest, completed fields). The lead appears in your booking pipeline ready for your team to convert into a booked consultation.
Yes — recovery emails and SMS pull from the services the visitor selected on the form. A lead who selected Botox sees consultation copy referencing the treatment specifically. This personalization typically increases reply rates by 30-50% over generic recovery copy.
Yes — Essentials plan ($150/mo) is designed for solo and single-location aesthetic providers using Boulevard. You get full form abandonment tracking, recovery emails + SMS, and the Boulevard integration. AI voice callback is on the Pro plan ($200/mo).
Industries using Boulevard
Other CRMs we integrate with