For Real Estate Teams on Follow Up Boss
Baymard Institute's research shows 60-70% of website visitors abandon contact forms before submitting — and property inquiry forms run as high as 71%. Follow Up Boss sees only the ones who hit submit. ReCapture is the layer that captures the rest — and pushes them straight into Follow Up Boss in real-time.
01 — The problem
Follow Up Boss is the operating system for high-performing real estate teams. It runs the CRM, the lead routing, the action plans, the agent assignments, the drip campaigns. It is genuinely excellent at converting leads who submitted a property inquiry.
The problem: Baymard Institute's 2024 research shows 60-70% of website visitors who start a form never submit it — and property inquiry forms run higher, up to 71%. Follow Up Boss never sees those people. They show up in your IDX analytics as bounce-rate or unattributed traffic. You paid for the click. The lead disappeared into a black hole.
ReCapture is the layer that captures them — before they leave the site. One script tag per client. The lead lands in their dashboard. Recovery via SMS or AI voice callback fires automatically.
02 — The math
For a real estate team with 3,000 monthly site visitors and 30 property inquiry starters per day, that's roughly 600-700 abandoned inquiries per month. Even at a conservative 10% recovery rate, you're capturing 60-70 additional qualified buyers/sellers monthly — at an average $12K commission, that's $720K+ in annual pipeline that would never have entered Follow Up Boss otherwise.
ReCapture pushes captured leads directly into Follow Up Boss via webhook. One install on your IDX/MLS site, real-time sync, and your existing Follow Up Boss action plans fire as if the lead submitted the form normally. No automation rebuild, no migration, no platform switch.
Source: Baymard Institute 2024 form abandonment research.
03 — The recovery layer
Drop the ReCapture tracker on your IDX/MLS site (works with Real Geeks, Sierra Interactive, BoomTown, kvCORE, custom builds, anything). The moment a visitor types into a property inquiry form, we capture the field. If they leave without submitting, the lead lands in your ReCapture dashboard, fires a webhook into Follow Up Boss as a new lead, an SMS fires to your assigned agent, and Marissa — our AI voice concierge — places a callback within five minutes.
Lead webhook-routes into your existing Follow Up Boss pipeline and triggers your existing action plans. No re-platforming. No Follow Up Boss replacement. Pure additive layer that captures the commissions you were already losing.
No form migration. No platform replacement. Drop the script tag, configure your services and call hours, and the recovery layer activates on top of every contact form on your site.
04 — Built for Follow Up Boss teams
05 — Pricing
Per-client Pro at $397/mo per managed client site. Includes recovery dashboard, tracker, AI voice callback, SMS alerts.
Multi-site teams discounts available for 3+ properties. Contact us for custom pricing.
Enterprise for multi-location businesses, dedicated account manager, BAA included, white-glove onboarding. Custom pricing.
Drop the tracker. Watch your first abandoned consultation come through within an hour. 7-day free trial. Card required, not charged until day 8.
Common questions
Native integration. Abandoned property inquiry forms create a new Lead in Follow Up Boss with captured data (name, email, phone, property of interest, completed fields) and trigger your existing action plan. We also tag leads as ReCapture-Recovery so you can track channel performance separately.
Yes. ReCapture pushes leads via Follow Up Boss standard lead routing — your existing round-robin, geo, or floor rules apply. You can also set a specific agent for ReCapture-sourced leads if you want a designated specialist.
Yes — every abandoned lead pushed to Follow Up Boss triggers the action plan you configure. We recommend creating a dedicated Abandoned Lead Recovery action plan with aggressive follow-up cadence (call within 5 minutes, text within 15 minutes) to maximize conversion.
Industries using Follow Up Boss
Other CRMs we integrate with